Tele Atlas Selected by Sony to Power Unique Navigation Features for new GO!Explore on PSP
Posted by: Aaron Lockard on August 23, 2007 12:55:49 PM (93 Reads)

New Satellite Navigation Package Delivers Rich Digital Maps and Innovative 3D Experience

Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced it will provide Sony Computer Entertainment Europe (SCEE) digital maps and rich navigation content for the new PSP Go!Explore. Unveiled today at the Games Convention, this state of the art, combined in-car and pedestrian GPS navigation application for PSP will feature Tele Atlas digital maps and points of interest (POI) content, as well as 3D City Maps, 3D Landmarks and turn-by-turn routing that will help provide a clear and compelling navigation offering for PSP users.

The Go!Explore will include Tele Atlas digital maps and related content for 16 countries including UK, Ireland, Spain, Portugal, France, Germany, Austria, Switzerland, Italy, Belgium, The Netherlands, Luxembourg, Sweden, Norway, Finland and Denmark. Delivering a rich and more realistic map, Go!Explore will feature millions of points of interest (POIs) in 100 categories and 3D City Maps for key European cities such as Berlin and London. Also included are hundreds of 3D landmarks such as the Tower of London, the Eiffel Tower, and The Brandenburger Gate. Go!Explore is scheduled for release in 2008; additional maps and POIs will be available for purchase via the PlayStation Network in the future.

"We're excited to work with Sony to deliver this unique navigation experience that marks the next generation of enhanced mobile entertainment devices, as well as the release of the first gaming package to feature Tele Atlas maps," said Jack Reinelt, Tele Atlas' Managing Director and Chief Operating Office of Europe, Middle East and Africa. "The PSP's new Go!Explore combines the ease-of use and potential of the PSP with the strength of our highly accurate digital maps and innovative navigation features to provide a flexible offering that meets the needs of their on-the-go consumers."

"Our consumers seek a content-rich experience from their PSP, so incorporating GPS navigation with features that closely match what they actually see in their surroundings, such as 3D city maps landmarks, is a natural addition to the system," said Stephane Hareau, PSP European Marketing Manager. "Working with industry leader Tele Atlas, we are able to deliver innovative navigation content for the PSP that will empower our users to easily find more of what they want, wherever they are."

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