Strategy First Announces Formation of North American Sales Division
Posted by: Aaron Lockard on July 16, 2007 4:36:42 PM

Karim Farghaly Hired To Lead New Direct Sales Division

Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR) is pleased to announce Silverstar's hiring of Karim Farghaly as head of its new North American Sales Division. Mr. Farghaly will oversee all sales activities for both Empire Interactive and Strategy First in the U.S., Canada and Latin America.

Clive Kabatznik, CEO of Silverstar Holdings, said, "Hiring Karim as head of our new North American sales operation is a further key step in creating an infrastructure and management team that can take us to a new level where we can compete on an equal footing with our much larger competitors. The integration of the North American sales of all our products under Karim's management will allow us to aggressively expand our sales reach and direct interface with both key retailers as well as the end consumer."

Mr. Farghaly will be based in Austin, Texas. As a result Silverstar has closed its San Francisco office and reduced its California staff count. This new hire will, therefore, be expense neutral for the company. Karim Farghaly joins Silverstar from Aspyr Media. Since April 2005 he has been responsible for Aspyr's, North American retail sales, leading a team of 15 representatives. Karim oversaw sales growth of 80% during his tenure and was instrumental in Aspyr's transition into a multi-platform publisher. Prior to Aspyr, Karim was European Sales Director for the OEM division of Interplay Entertainment Corp. in London.

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