PopCap Games Acquires SpinTop Games
Posted by: Aaron Lockard on July 16, 2007 4:33:54 PM (53 Reads)

Pioneering Casual Games Firm Buys Emerging Consumer Portal and Developer to Broaden Reach and Expand Content Lineup

PopCap Games, the leading developer and publisher of casual games, today announced that it has acquired SpinTop Games, a consumer online destination and developer of casual games. SpinTop co-founders and executives Duncan Magee and Craig Hamilton will manage SpinTop as a subsidiary of PopCap. With the acquisition, PopCap adds a consumer game portal with more than 250 of the top downloadable games, millions of customers, and a Vancouver, British Columbia-based studio to expand its catalog of hit casual games. SpinTop has created market leading games such as Mystery Solitaire, Mahjong Escape , and its most recent release in the popular hidden object genre, Mystery P.I. : The Lottery Ticket. PopCap's global online network attracts millions of unique visitors each month, and the combined PopCap and SpinTop network will be jointly presented to advertisers as a single network buy. Financial details of the acquisition were not disclosed.

'"We're happy to be adding SpinTop's strong roster of casual games, a Vancouver studio and a direct-to-consumer portal to our existing business,' said David Roberts, Chief Executive Officer at PopCap. '"The acquisition provides new publishing opportunities for SpinTop's games, and strengthens a distribution partnership we established with SpinTop last year.'

'"We're thrilled to become part of the de facto leader in the casual games market,' said Duncan Magee, co-founder of SpinTop. '"PopCap's focus and outstanding track record of creating the biggest brands in the business made joining this winning team an easy decision for us.'

SpinTop will continue to operate as an independent subsidiary of PopCap, with Magee and Hamilton overseeing operations out of SpinTop's existing Vancouver, British Columbia office. SpinTop's studio will continue to create market-leading casual games for the mass market, and PopCap will publish future SpinTop titles through its multi-platform worldwide publishing organization. SpinTop will maintain and grow its popular consumer game portal, and will continue to offer a broad selection of third-party casual PC games.

SpinTop was founded in 2004 and has quickly gained a loyal global customer base by offering high-quality, broadly appealing downloadable games in a safe, family-friendly setting. The SpinTop network attracts millions of visitors each month, with a significant portion of those visitors coming from outside North America.

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