Atari Inc. Expands North American Product Line-Up Through Exclusive Deal With 1C Company
Posted by: EG Admin on April 25, 2007 9:10:17 AM (100 Reads)

Atari Inks Distribution Deal with Largest Eastern European and Russian Publisher

Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and a third-party video game publisher, today announced the company has entered into a long-term exclusive distribution agreement with 1C Company, the leading publisher and distributor of computer games in Russia, Eastern and Central Europe.

Under this new agreement, Atari has the exclusive first rights to distribute and co-publish upcoming 1C titles throughout North America, including online distribution. The deal applies to all video game platforms including personal computers, home gaming consoles, handheld game systems, online formats, and mobile devices. The first games to be brought to the US market will be released later this year.

"Developers in Russia and Eastern Europe market are burgeoning with a slew of innovative and engaging games. 1C has demonstrated the special ability to source, develop and nurture these products," said Robert Stevenson, VP Business Development and Third Party at Atari. "Leveraging our strength in software distribution and our relationship with 1C, we believe that we will offer our retail partners a wider-array of products that appeal to the broad tastes of gamers in North America."

"The Atari brand has always been synonymous with innovation, creativity and reach," said Nikolay Baryshnikov, International Sales Director, 1C Company. "With Atari's strong distribution channels, 1C's games will reach new audiences and further forge a more global gaming community."

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