DANCE! Online
Posted by: EG Admin on April 13, 2007 5:29:15 PM (13 Reads)
Free multiplayer online effort from Dave Perry and Acclaim Games to include Warner Music tracks.
Acclaim Games today announced the launch of the online game DANCE! Online, a
free-to-play multiplayer online dancing game. In an industry first, DANCE!
Online will feature top talent and master recordings from Warner Music Group
Corp. (NYSE: WMG), making it the first free multiplayer online dance game to
feature major label content and artists. With the start of "Open Beta" testing
this week, thousands of U.S. PC users will have the opportunity to dance
virtually to songs from select WMG artists.
"This is by far the closest collaboration any major music label has ever
had with an online game" said Howard Marks, CEO of Acclaim Games.
"DANCE! Online has started the music based game revolution which has
captured the minds of hundreds of millions of players in Asia", said David
Perry, the game's director and industry superstar designer.
In making the announcement, George White, Senior Vice President, Strategy
and Product Development, WMG said, "With the enormous popularity of dance-based
games in Asia and other parts of the world, we're excited that our artists and
music have the opportunity to reach the millions of fans who are participating
in this growing phenomenon."
In another video game industry first, Atlantic Records recording artist
Cupid, with his hit single "Cupid Shuffle," will make a personal virtual
appearance in the game. Other artist-related announcements will follow where the
artists will create their own avatar and play the game live online and chat with
fans. The game will feature the artists' latest music and personalized virtual
items including artist-branded clothing, accessories and more. Players can
compete to win autographed merchandise and other artist-branded products.
Players of DANCE! Online can create their own avatar and use either the
keyboard or most PC compatible dance pads to match the beat of the song and to
make their character perform choreographed dance steps. The game features up to
6 players dancing together and includes a variety of game modes and options.
Players will be able to purchase optional items from the game shop to customize
their virtual characters with clothing and various accessories. Players can also
purchase "song packs" to dance to even more songs from WMG's catalog. The game
is free and will be supported by in-game advertising provided by IGA Worldwide.
DANCE! Online is directed by video game industry veteran David Perry. The
game is in Beta testing beginning this week, which means that anyone who
registers for an account can immediately play for free. For more information,
please visit www.acclaim.com.