Evolution Research and FiringSquad.com Develop North America's Largest Gamer Panel
Posted by: Aaron Lockard on January 08, 2007 9:17:05 AM (21 Reads)

Evolution Research and FiringSquad.com announced today a partnership to develop North America's largest online gamer panel.

Looking to benefit most from the partnership will be game publishers and developers seeking to improve the quality and speed of their online market research.

As online market research has gained tremendous share over offline methodologies in recent years, it has produced a strain on current providers of online survey sampling. The sampling resources offered by the partnership between Evolution Research and FiringSquad.com should alleviate concerns over the ability of the research industry to cope with the increased demand within the video game vertical.

The companies believe that the partnership should also alleviate concerns about the reliability of online sampling. FiringSquad.com's enormous subscriber base offers researchers a nearly limitless pool to draw from, while the panel management methodologies Evolution Research has developed from years of sampling in the entertainment and healthcare industries, such as its proprietary EpicProfileTM technology, will guarantee the ongoing validity of samples and the identity of online survey respondents.

"We're really excited about the partnership because of the opportunity it creates for our clients as well as the general gaming community," said Owen Davis, President of Evolution Research. "GameSurvey was established because of our dissatisfaction with the panels that were currently available. This allows us to execute better research in a fraction of the time."

The deal marks a new stage for both companies. Evolution Research looks to significantly expand its GameSurvey brand, with an immediate boost in the concentration of hardcore gamers. Meanwhile, FiringSquad.com is making its first steps into the market research industry and in doing so gives its two million subscribers an opportunity to influence the development of future titles.

"Partnering with Evolution Research will help us expand our online community of gamers by offering a truly unique and gratifying experience to gamers," added Dan Turner, President of FiringSquad.com, "We've found that Evolution's online research is an innovative platform that really engages gamers and helps form a more cohesive online community."

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