Atari Presents 'The Future of Play' at WIRED NextFest 2006
Posted by: Aaron Lockard on September 26, 2006 4:42:32 PM (129 Reads)

Iconic Interactive Entertainment Company Joins WIRED Magazine's Annual Event Fusing the Future of Technology, Entertainment and Culture

Atari, one of the world's most recognized brands and leading third-party video game publisher, today announced the Company's sponsorship of WIRED Magazine's WIRED NextFest 2006. As a style-driving brand for decades, the Company will present a remarkable display of the intersection of technology and entertainment at this year's event, Sept. 29-Oct.1, 2006 at the Javits Center in New York City. Atari's Playground pavilion exhibits the impact of the digital revolution on fun and entertainment for consumers of all ages.

"The Atari brand symbolizes innovation and we continue our heritage by presenting tomorrow's technologies and how they will shape interactive entertainment at this year's WIRED NextFest," said Bruno Bonnell, Chief Creative Officer, Atari, Inc. "Never-before-seen objects that communicate - like the Nabaztag and other smart devices - and prototype versions of tomorrow's technologies will be on display. At WIRED NextFest, Atari presents a futuristic experience where interacting with machines for fun and pleasure become natural forms of entertainment."

As the centerpiece of the Playground at WIRED NextFest, Atari presents the Nabaztag Opera, featuring 100 Nabaztag devices. Created by the French company Violet, Nabaztags are the first, interactive wi-fi enabled "smart rabbits" that also double as interactive personal companions. First performed at Paris' Centre Pompidou in May, the Nabaztag Opera makes its debut in America at WIRED NextFest. Composed by Artist and programmer Antoine Schmitt and Music composer and film director, Jean-Jacques Birge, the opera is a musical and choreographic partition in three movements, transmitted via wi-fi, plays on the tension between the music ensemble communion and individual behavior to create a strong and involved showpiece.

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