GAMETrailers Teams Up With Xbox Live On Xbox 360
Posted by: Aaron Lockard on September 20, 2006 5:26:32 AM (89 Reads)

GT to Produce Monthly High Definition Video Game Segments For Xbox Live Marketplace

GameTrailers (GT), a division of MTV Networks, today announced a strategic alignment with Xbox Live on Xbox 360. Once a month, GameTrailers will create new HD video game segments for Xbox Live Marketplace featuring exclusive free first looks at the hottest upcoming titles being released on Xbox 360.

Xbox Live Marketplace is a one-stop digital download center on Xbox 360 for additional high-definition game-related and entertainment content, from playable game demos and movie trailers to exclusive music videos and downloadable Xbox LiveArcade games. To showcase the power of the HD gaming experience, Xbox 360 has enlisted the expertise of GameTrailers - the premier online destination for broadcast quality video game media - to shoot, capture and edit HD game video content for Xbox Live members. GameTrailers will work closely with the Xbox Live Marketplace team to select the game to be covered each month.

"Xbox Live Marketplace is the perfect outlet for the type of broadcast quality content that we produce," said Jon Slusser, VP of GameTrailers. "Having the ability to see the features of the game in high definition on your television is as close to playing the actual game as you can get."

The latest GT HD segment for Xbox Live Marketplace is an in-depth look at Madden NFL 07, featuring exclusive interviews with the game's producers and designers along with HD Gameplay segments. Recent segments include comprehensive previews of popular Xbox 360 titles such as Ghost Recon: Advance Warfighter, NCAA Football 07, Ninety Nine Nights and Far Cry Instincts: Predator, while upcoming segments will showcase Splinter Cell Double Agent, Mass Effect, Forza 2, Gears of War and more.

"We are always seeking new ways to enhance the Xbox 360 gaming and entertainment experience with premium high-definition content that consumers can't get on any other gaming console," said Aaron Greenberg, Group Marketing Manager, Xbox Live. "With GameTrailers' expertise and skill, we can deliver exclusive HD video game segments that will excite Xbox 360 gamers all over the world."

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