Activision, Spike TV and Best Buy Team Up
Posted by: Aaron Lockard on August 21, 2006 10:49:57 AM (123 Reads)
Activision, Spike TV and Best Buy Team Up for ''Game Head: Call of Duty 3: Challenge''; Casting Call for Gamers to Battle It Out Boot Camp Style on Reality Television Show
Gamers, get ready for your close-up! Activision,
Inc. is teaming up with Spike TV and Best Buy to deliver
the "Game Head Call of Duty 3: Challenge," a boot camp-style
competition of survival and gaming that will telecast as a television
special on Spike TV's "Game Head" on November 10, 2006, timed to the
fall release of the "Call of Duty 3" video game. Activision is hosting
an online casting call at www.gamespot.com
to find 16 recruits with personality, perseverance and gaming skills to
compete for a Grand Prize package that includes VIP access to Spike
TV's "Video Game Awards," a Home Entertainment system from Best Buy and
a trip for two to Normandy, France.
Gamers can apply by creating a personal movie up to five minutes in
length that explains why they should be chosen and submit their pitch
to the "Game Head: Call of Duty 3: Challenge" at http://www.gamespot.com/contests/spiketvcod3/.
Activision will select 16 individuals to participate in the challenge.
All videos and applications must be received by 11:59 p.m./PDT on
September 4, 2006 to be considered.
Finalists will be flown to a top secret military location where they
will hit the virtual battlefields in "Call of Duty 3" and complete
real-life boot camp challenges. The intense competition will be filmed
on location from September 20 - 22, 2006 for the television event that
will telecast on Spike TV. Additionally, the winner will be awarded a
Grand Prize package.
"The 'Game Head Call of Duty 3: Challenge' combines the in-your-face
action that the best-selling video game franchise is known for with the
intense physical and mental challenges associated with a military boot
camp," said Will Kassoy, senior vice president, global brand
management, Activision, Inc. "The result will be a reality TV event
that will keep viewers on the edge of their seats."
"'Game Head' covers the biggest titles released in the video games
industry today," says Jaimee Kosanke, Producer of Spike TV's "Game
Head." "The action-packed first-person play of 'Call of Duty 3:
Challenge' aims directly at Spike's mantra of 'Get More Action.' With
this special, we'll take the viewers off the couch and drop them right
into the warzone - Spike style."
For complete registration information, along with rules and regulations, go to www.gamespot.com.
Spike TV's "Game Head" is a weekly half-hour series dedicated to
everything that is happening in the world of video games. From the
latest reviews, cheat codes, rumor reports, the hottest game of the
week and more, "Game Head" gives viewers an inside look into the hard
core culture of video games.
"Call of Duty 3" is scheduled for release this fall for the Xbox
360 and Xbox video game systems from
Microsoft, PlayStation 3 computer entertainment system and
PlayStation 2 computer entertainment system and the upcoming Wii
from Nintendo. The title is the follow up to "Call of Duty 2," which
was the No. 1 Xbox 360 launch title, and as of Aug. 7, remains the No.
1 played Xbox 360 multiplayer title on Xbox Live online
entertainment network based on a count of worldwide unique users courtesy Microsoft). "Call of Duty 3" features an epic and cinematic
single player mode and multiplayer action for up to 24 players. The
title is not yet rated by the ESRB.