Expansive Marketing Campaign Drives Unprecedented Anticipation for Saints Row Release
Back to Saint's Row (X360)
Posted by: Aaron Lockard on August 17, 2006 11:19:42 AM (89 Reads)
THQ today announced its
multi-million dollar, global marketing campaign for the highly
anticipated Saints Row, scheduled to release exclusively for the
Xbox 360 video game and entertainment system from Microsoft on
August 29. Saints Row is generating record levels of consumer
awareness, led by a highly successful pre-order DVD campaign and the
release of a single player online demo that consumers are downloading
from the Xbox Live Marketplace at a record rate, with 350,000
downloads in the first week. The worldwide advertising campaign,
including TV, theater, print and online, begins today with an exclusive
sneak peek at Saints Row during the season premiere of The Ultimate
Fighter on Spike TV.
"We've put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content," said Bob Aniello, senior vice president of worldwide marketing, THQ. "Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season."
The Saints Row marketing campaign will span all relevant mediums worldwide and include:
* Television ads running in seven countries
* In-theater activity across Europe and Asia Pacific, including on-screen
advertising and game kiosk placement for tailored retail and press
events
* Print advertising in game enthusiast publications and men's/lifestyle
outlets
* Online campaigns targeting the mass-market consumer as well as grass
roots viral efforts
- Demo on Live! Marketplace - Saints Row demo went live on 8/1;
#1 360 demo ever for one week, with 350,000 downloads, according to
Microsoft
- Video vignettes on game enthusiast web-sites highlighting varied
game modes
- Online previews based on pre-release versions of Saints Row
* Varied retail campaigns with multiple global partners
- A pre-order DVD featuring a game demo, "making of," original music
tracks and Marketplace icons and themes
- Select retail stores opening at midnight on August 29 for the
game's release
- Saints Row bundled with Xbox 360 hardware in France
- T-shirt deal w/ Headline Entertainment placing custom shirts in
outlets such as Hot Topic
* A mobile marketing campaign that takes advantage of THQ's Wireless SMS
capabilities
* saintsrow.com - daily and weekly updates
--- Related articles after the ad ---
Related Aritcles
Back to Saint's Row (X360)
Posted by: Aaron Lockard on August 17, 2006 11:19:42 AM (89 Reads)
Global Marketing Efforts Drive Record Downloads for Saints Row Demo
"We've put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content," said Bob Aniello, senior vice president of worldwide marketing, THQ. "Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season."
The Saints Row marketing campaign will span all relevant mediums worldwide and include:
* Television ads running in seven countries
* In-theater activity across Europe and Asia Pacific, including on-screen
advertising and game kiosk placement for tailored retail and press
events
* Print advertising in game enthusiast publications and men's/lifestyle
outlets
* Online campaigns targeting the mass-market consumer as well as grass
roots viral efforts
- Demo on Live! Marketplace - Saints Row demo went live on 8/1;
#1 360 demo ever for one week, with 350,000 downloads, according to
Microsoft
- Video vignettes on game enthusiast web-sites highlighting varied
game modes
- Online previews based on pre-release versions of Saints Row
* Varied retail campaigns with multiple global partners
- A pre-order DVD featuring a game demo, "making of," original music
tracks and Marketplace icons and themes
- Select retail stores opening at midnight on August 29 for the
game's release
- Saints Row bundled with Xbox 360 hardware in France
- T-shirt deal w/ Headline Entertainment placing custom shirts in
outlets such as Hot Topic
* A mobile marketing campaign that takes advantage of THQ's Wireless SMS
capabilities
* saintsrow.com - daily and weekly updates
Related Aritcles
• The Crusades Campaign
(Jul 19, 2007)
• FTC Concerned with Game Marketing (Jun 16, 2006)
• Saint's Row Tags Microsoft's X05 (Oct 05, 2005)
• FTC Concerned with Game Marketing (Jun 16, 2006)
• Saint's Row Tags Microsoft's X05 (Oct 05, 2005)
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